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Selling fun since 1982
How To: Clean and Lube Your Bike Chain
Squeaky, rattle-y chains and chainring tattoos are two signs that your bike chain may be in need of a little TLC. In addition to a cleaner, more quiet ride, kee...
Read moreWhat is WaveCel
WaveCel is a revolutionary helmet safety tech that’s available exclusively in these Bontrager helmets. Standard foam helmets are designed to protect against d...
Read moreBUPA Discounts
Did you know as a Bupa Member you are eligible for a 10% discount off RRP for Trek, Electra bikes and Bontrager accessories?
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Why Women's Specific?
What is the difference between main model or unisex bikes and a women's specific bike model? ...
Read moreBenefits of a balance bike
Balance bikes are a wonderful thing. What better way to get little Johnny out riding than starting him on a bike that is as simple as it looks. Balance bikes ar...
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